Roundtable: Creating a successful slot series with Head of Studio, Amit Samji
SlotBeats spoke to Amit Samji, Head of Studio at Push Gaming, to get his thoughts on the most important factors that drive a slot series’ success. Read the full roundtable interview here.
What factors are considered when deciding whether to turn a slot into a series? Are there specific performance metrics that inform this decision?
Data plays a crucial role in deciding whether to turn a slot into a series. By analysing player behaviour, we can identify popular mechanics, themes, or games that resonate with our audience. If a particular title significantly outperforms others, we aim to capitalise on its success by creating a series that builds upon its strengths while introducing fresh elements.
How important is it to find a balance between retaining familiarity and introducing enough new features to evolve a slot series?
Striking a balance between familiarity and innovation is essential for a successful slot series. We prioritise creative mechanics and strive to continually evolve the slot experience. By incorporating new features and gameplay loops, we keep returning players engaged while maintaining the series' core identity. This approach prevents stagnation and ensures the series remains exciting and visually appealing.
What are some of the challenges when creating a slot series? Do existing fans have higher expectations and how do you prevent a barrier to entry for potential new players?
While higher expectations from existing fans can be a challenge, we view it as an opportunity to innovate. By incorporating trending elements and reimagining successful features, we can attract both new and existing players. This blend of familiar and new creates a compelling gaming experience that appeals to a wide audience.
How effective can slots series be in driving acquisition and retention for operators?
A successful slot series offers numerous benefits for operators. The established popularity of these games attracts a strong initial player base and can bring new players to the operator through brand recognition. This provides an opportunity for targeted marketing campaigns and promotions to maximise the impact of the sequel.
By leveraging the series' familiarity, operators can effectively retain existing players, acquire new ones, and ultimately drive revenue and increase customer loyalty.
