Q&A: In-depth on Italy with Country Manager for Italy, Piero Carlucci
As a leading innovator in the mobile gaming sector, Push Gaming has made remarkable strides in the Italian market. In this interview, we sat down with our Country Manager for Italy, Piero Carlucci to explore the key factors behind our success; including how we’ve tailored our offerings to meet the needs of Italian players, the unique features that set us apart, and our commitment to responsible gaming.
What sets us apart from other competitors in the mobile gaming space in Italy?
In today's gaming industry, mobile gaming represents the majority of the market, with usage reaching as high as 90% or more. What sets us apart is the exceptional quality of our portfolio. We offer a diverse range of games, each with its own unique look and feel. Our games combine popular, well-known mechanics with innovative, state-of-the-art features exclusive to Push Gaming. Additionally, players are drawn to the exciting gameplay and array of volatilities which make our games stand out from the competition.
How did we tailor our mobile offering specifically to meet the needs of the Italian market?
The biggest challenge we face is technological. While Italy has strong 5G coverage in urban areas, rural regions often lack 5G access and may even experience weak 4G signals. To address this, we design our games to deliver the highest possible quality while maintaining high usability, even with lower connection speeds.
When it comes to content creation, we prioritise feedback from our partners and carefully analyse our game performance to create concepts that appeal not only to the general public but also to slot gaming enthusiasts.
Last but not least, we don’t just focus on developing great games—we also provide exceptional support to our partners. Our highly skilled Account Managers and efficient technical support team ensure that great games, outstanding service, and strong relationships help us stand out from the competition.
What key trends in mobile gaming are you seeing in Italy, and how does our product align with these trends?
Although Italy doesn’t have a particularly young demographic, the rise of mobile gaming has introduced younger, digitally native generations to the iGaming industry. As a result, there’s been a significant increase in demand for highly engaging content, interactive experiences, and higher standards of visual quality.
Our product is perfectly aligned with these trends. We offer games that rank among the top in terms of excitement, thanks to our ability to combine popular, industry-standard features with our own unique, trademarked innovations. This creates a one-of-a-kind experience for players.
Additionally, our R&D team is continuously working to develop new ways to enhance interaction, ensuring that each of our games offers a unique experience for every player.
Which features or innovations in our mobile platform have driven success in the Italian market?
It’s no secret that games featuring the bonus buy option are among the most popular. However, our state-of-the-art in-house innovations, such as the Push Bet feature in Razor Returns and the Cluster Link mechanic in Giga Jar, have been winning over customers since their launch. These unique features not only enhance the gameplay experience but also set our games apart, earning appreciation from players every day since launching.
How important is localization for the Italian market, and how did we adapt our product and service for local players?
Localisation is crucial, and we invest a great deal of effort into it. For us, it’s not just about accurately translating the game rules—it’s about respecting the unique aspects of each region. Our goal is to provide the best overall experience to our players, which includes creating a product that feels personalised and meaningful to every local market.
What are our growth plans for the mobile sector in Italy? Are there any upcoming features or improvements for our mobile users?
In terms of features, we plan to fully implement all of our trademarked innovations. This aligns with our ambitious plans for 2025, where we will significantly increase the number of game launches compared to this year.
Beyond content generation, we will also strengthen our presence in the Italian market through strategic partnerships with prestigious operators. These collaborations will help us expand our reach and increase market penetration.
What role does responsible gaming play in our mobile offering, especially in compliance with Italian regulations?
Italy is known for its stringent responsible gaming regulations, and as a key player in the region, we are fully committed to complying with these standards. At Push Gaming, we prioritise creating a safe and enjoyable environment for our players. While our games focus on fun and entertainment, we take pride in fostering a culture with player safety at its core. This commitment to responsible gaming is at the core of what we mean when we say "players first."
At Push Gaming, we’re committed to delivering exceptional mobile gaming experiences that resonate with players in Italy and globally. As we look to 2025 and beyond, we remain dedicated to innovation, growth, and putting our players first every step of the way. Thanks to Piero for his valuable contributions.
