Q&A: Head of Studio, Amit Samji, speaks to CasinoWow
Push Gaming's Head of Studio, Amit Samji, spoke to CasinoWow about our creative process and approach to game development in the ever-changing iGaming market.
First of all, thank you for agreeing to do this interview. We’ve been following Push Gaming’s success, and we are happy to finally learn more about your path from you personally. So, in this highly competitive iGaming industry, what unique qualities or innovations make Push Gaming stand out from other game providers?
We have developed a reputation for creating action-packed games that have a strong bonus frequency. Players won’t lose interest playing our titles because there’s always something happening from start-to-finish, such as a variety of base game features or game changing mechanics. We’ve spent a long time understanding exactly what it is our players want and even longer developing those games for them.
Push Gaming has an impressive portfolio of games. For someone unfamiliar with your catalogue, which titles would you suggest as a perfect introduction to what your company offers?
We’re lucky to have such a strong portfolio, but if you had to ask me I’d recommend some of our biggest hits in 2024 such as Retro Sweets, Razor Returns and Wild Swarm 2. But if you want to turn the clock back then try classics such as Jammin’ Jars, Big Bamboo and Fat Rabbit.
Your slots are known for their diversity and creativity. How do you ensure a fresh and varied approach to game design while staying true to the Push Gaming brand?
Our design team has creative freedom to come up with games that are well and truly outside of the box in terms of the way they look and play. Of course, not every idea makes it past the ideation stage, but those that do usually perform extremely well. We trust our team to come up with great ideas and they trust us to make them happen.
In terms of staying true to the brand, we are not ones to completely reinvent a concept if we feel we’re onto a winning formula. Take Retro Tapes and Retro Sweets for example, you will see some changes around the theme, as well as additional features and mechanics, but the core DNA of the title remains.
Player engagement is key in the iGaming world. What strategies do you use to keep players immersed and excited about your games?
No two Push Gaming titles are the same, nor do they come close to being overly similar! We take great care to pay homage to those Push Gaming titles that prove popular with players. Some of our greatest and most immersive hits are sequels, all of which perform fantastically! We understand that players are after more of what they enjoy, and of course, we are more than happy to deliver on that.
Can you share insights into your development process? How do you balance creativity, innovation, and player feedback when designing new games?
As mentioned, we listen to our players and deliver content based on what our audience likes and dislikes at any given time.
Thanks to our ongoing collaboration with iGaming influencers we’re able to get direct feedback from both them, and their audiences meaning we can tailor our games to player preferences. The rest of the work in ensuring balance comes naturally thanks to our talented development team.
With changing player preferences and market trends, how does Push Gaming adapt to ensure its offerings remain relevant and appealing?
The same way as everyone else! When we see a new trend emerging in the iGaming world, we assess whether it aligns with what we have and are doing, and if so we incorporate it into future content. That’s not to say we follow the crowd with every single mechanic and feature that crops up, but we do when something might work for us.
Your games often feature unique mechanics and captivating visuals. How do you come up with these distinctive ideas, and what role does technology play in bringing them to life?
Technology allows us to further expand on what we can deliver, and it will always play a pivotal role in developing new games. But for me, the most important factor in developing unique and captivating games is creativity. We are where we are because we have a creative team that are given the freedom to express themselves, which is reflected in the games we’ve released.
What can players and operators expect from Push Gaming in the near future? Are there any exciting projects or new titles that we can expect in 2025?
We have lots of exciting content to look forward to in 2025. There’s no doubt that Big Bite Push Ways will be our big release of the first part of this year, but there’s also games such as Candy Blast, 3 Magic Pots and Olympus Unleashed to look forward to!
On top of this, players will get to see a couple of their favourite Push characters back in action later this year, but that’s all I can say right now!
