Q&A: Director of Studios, George Fil, speaks to Machineslotonline
Our Director of Studios, George Fil, spoke to Machineslotonline about our approach to game development, using player feedback to learn and grow with each new release! George also gave an insight into how our company ethos guides our approach to developing new titles.
Can you explain the founding vision of Push Gaming and how it has evolved over the years?
At Push Gaming, we are driven by providing the most exciting and innovative experiences in the iGaming industry through our “players first” ethos. We focus on having a varied portfolio of content that well and truly offers something for everyone. Through our unique themes, meticulous math, gripping features, and stunning art and sound design, our vision is to create fantastic memories for players.
Push Gaming is known for its high volatility slots. What drives the decision to focus on this type of game, and how do you ensure they meet player expectations?
Players actively seek out high volatility games as they know that’s what offers them the best opportunity to play for huge game-changing wins. We’ve put out enough games over the years to know that fans of our content gravitate towards these titles over lower volatility ones, it’s quite simply a no-brainer for us! That being said, it’s not to say that we won’t mix it up from time to time with games that offer something different, we love a varied portfolio! .
With a high-quality game portfolio, how does Push Gaming maintain a balance between quality and quantity in game development?
We like to keep it consistent with the number of games we put out each and every month. It’s incredibly important to us that we don’t stretch our development team too thin by churning out a whole host of games in a short period of time. Realistically, we know that operators and players are able to tell when a game hasn’t been given the due care it rightly deserves. The longer a game has been in development, the more refined it is on release day. Sometimes everything falls into place and a game doesn’t require all the time in the world to complete, but more often than not time equals quality and quality is the key to success.
Can you share insights into your game development process, from concept to release?
Creating a game from concept to release is a true collaborative effort that requires a great deal of research before we even begin creating concept art and working on math models. We take a deep dive into how our previous games have performed, taking into account feedback from operators, affiliates and streamers.
Once we know what features and mechanics players are after then our development team will put their heads together and come up with an idea. From there on each individual team does their part to bring this game to life over the course of several months. Once it's ready for release and in place with operators, it's over to marketing to do their bit to ensure the game is hyped and that players are actually going to play it!
How does player feedback influence the iterative development of your games?
As mentioned, player feedback is imperative to the development of a top-quality game. If we went with what we thought might work every single time, we wouldn’t have any hits on our hands, the same goes for our competitors.
We work with a growing number of streamers and affiliates in order to gain valuable insights into what works and what doesn’t. Streamers are quickly becoming the beating heart of our industry, and what they play dictates what’s popular with players, so their feedback is so important to our continued success.
With the industry trending towards gamification and complex bonus features, how does Push Gaming stay ahead of the curve in game mechanics?
We are always keeping our finger on the pulse of what’s popular, whether that be simple game mechanics, or those that have a little bit more about them. We don’t tend to follow trends as a rule, we like to be the ones to set them, and I feel like we’ve done that this year with the release of games such as Wild Swarm 2, Retro Sweets and Razor Ways.
Can you give us an insight into your upcoming new titles, and why we should be excited about them?
Our biggest release right now is undoubtedly Razor Ways, the latest game in our shark series of slots! This epic title boasts a reimagined aesthetic, expanding reels and offers a unique twist on the familiar reels with the introduction of up to 46,656 ways to pay!
Players can win up to 25,000x their stake by way of a number of bonus features and mechanics including free spins, expanding rows, expanding wild, converter and mystery symbols. The Razor Reveal feature can see players win instant prizes, multipliers and row unlocker symbols.
Ultimately this feature-filled slot offers so much for players (and sharks) to sink their teeth into! The entire team here at Push Gaming is feeling confident that we’ve got a hit on our hands.
